Practical pricing guides
Build an estimate around the work, materials and time you can actually deliver. Calculate the price, state your assumptions, and separate optional work from the base job.
Make an estimate clear before the job changes
Build an itemized estimate around scope, assumptions and exclusions, then document the price and schedule of additional work.
Read the guide ↗Set an hourly planning rate using billable capacity
Calculate the revenue your billable hours need to support, test a quieter year and apply the result to a fixed-price estimate.
Read the guide ↗Margin and markup in an estimate: use the right denominator
Compare markup with margin, find a selling price for a target margin and see why a small discount can cut the contribution sharply.
Read the guide ↗