Profit margin and markup calculator
Calculate your selling price from direct cost and a target margin or markup. See why the two percentages give different prices.
Your result
Check each field. Use valid numbers within the stated limits.
Draft and preview free. A clean estimate PDF costs €0.99 EUR, once. No subscription. Your estimate can use your local currency; the download is charged in euros.
How the calculation works
Gross margin divides gross profit by selling price. Markup divides gross profit by cost. For a target margin, price = cost ÷ (1 − margin/100). For markup, price = cost × (1 + markup/100). Enter costs and prices on the same tax basis. This is gross profit: fixed costs and personal tax are not deducted.
Continue with a practical guide
Margin and markup in an estimate: use the right denominator
Compare markup with margin, find a selling price for a target margin and see why a small discount can cut the contribution sharply.
Read the guide ↗Discount & profit
A 10% discount can cut your contribution by 50%. Compare the same job or product with and without a discount, then decide whether the extra volume is realistic.
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