Profit margin and markup calculator
Calculate your selling price from direct cost and a target margin or markup. See why the two percentages give different prices.
Your result
Check each field. Use valid numbers within the stated limits.
Draft and preview free. A clean quote PDF costs €0.99 EUR, once. No subscription. Your quote can use your local currency; the download is charged in euros.
How the calculation works
Gross margin divides gross profit by selling price. Markup divides gross profit by cost. For a target margin, price = cost ÷ (1 − margin/100). For markup, price = cost × (1 + markup/100). Enter costs and prices on the same tax basis. This is gross profit: fixed costs and personal tax are not deducted.
Continue with a practical guide
Margin versus markup: protect the profit in your quote
See why a 25% markup is a 20% margin, calculate a target selling price and check what a discount does to the contribution.
Read the guide ↗Discount & profit
A 10% discount can cut your contribution by 50%. Compare the same job or product with and without a discount, then decide whether the extra volume is realistic.
Open calculator ↗Embed a free profit margin calculator in GBP
Add a working margin and markup calculator to an article, business resource page or course. Copy the iframe code; no account or API key is needed.
Open calculator ↗